Content Marketing Blog

Google ranks travel

Australians are well known for their love of travel with thousands of people leaving the country each year to undertake tours of Latin America, Europe and a number of other exotic destinations.

And while planning for your overseas adventure may look intimidating from the outside, most experienced backpackers would tell you that a good travel guide and internet connection is really all you need to see the world.

However, finding the best deal may be more difficult than simply typing a standard search into Google.

It usually involves research, price comparisons and hours sitting in a cafe with a decent wifi set-up.

But for this to take place you also need to know that content that pops up on your results page when you browse the web is accurate and informative.

With this in mind it may not come as a surprise to learn that the search giant Google has come under criticism from retailers in the travel sector due to the way it ranks flights.

The Wall Street Journal reports that the company is threatening the business of travel sites by ranking details on domestic and international flights from within Google.

The new ranking system, which was introduced earlier this month, may reduce the amount of traffic that is normally directed to companies such as Expedia by as much as ten to 20 per cent.

It is widely thought to be part of a broader marketing campaign to grow Google's share in the travel business – a lucrative industry that continues to expand in countries all over the world.

Despite most criticism being directed at Google it is not the only search engine that is attempting to boost its influence in the travel market – Microsoft's Bing lists its own data on flights ahead of other websites.

And while there is no suggestion that the data on offer is not accurate, it could influence the weary traveller's itinerary and take money off other brands – potentially limiting the possible number of 'choices' on offer to jetsetters.

Posted by Aimee McBride