Content Marketing Blog

Google reaches one billion unique visitors

Google reached a rather remarkable milestone last month when it recorded one billion unique visitors to its various websites.

The vast Google empire – which includes its search engines, video sharing site YouTube and productivity suite Google Apps – gives the company an impressive reach and has enabled it to edge out rival online powerhouses like Facebook and Microsoft.

The data from comScore, a well-regarded provider of stats and market research, Google's unique visitor count was up 8.4 per cent in May.

Microsoft's sites, which include MSN and Bing, remained in second place. Facebook held on to third ahead of Yahoo.

While Google becomes the first brand to top one billion unique users, Facebook is the only member of the top five that consists of just the one site, rather than a collection. Google, for example, has a vast collection of sites supporting its various activities. Check out this Google product list for some you know and some you've probably never heard of.

Facebook was also the biggest riser last month, according to comScore's numbers, recording a 30 per cent rise in unique visitors.

This will come as a fillip to the world's most popular social network, following claims that interest is beginning to wane in more developed markets.

Official Facebook numbers chart only the continuing rise in popularity, with 700 million people worldwide now signed up.

It is less forthcoming about deletion stats, with Search Engine Land, an influential blog, noting recently that searches for how to delete a Facebook account were on the increase.

Some levelling off or even decline in Facebook's more mature markets is inevitable and affects products and services across all sectors. Its hopes of continuing the rapid growth it has witnessed to date rest with developing economies like Brazil, India, Russia and China (again, it's not alone there).