Content Marketing Blog

Google sets new acquisition record with Motorola deal

Google's announcement that it has agreed to buy Motorola Mobility is just the latest deal for a company that has grown in no small part by acquisition over the last decade.

Since 2001, Google has bought over 100 companies as it spread its footprint beyond search advertising and into everything from online video to enterprise apps.

The Motorola deal is though a new record. At $12.5 billion it is Google's biggest acquisition to date, dwarfing the $1.7 billion the Mountain View company paid for YouTube back in 2006.

Even rumoured deals like the $6 billion Google offered for discount voucher site Groupon last year don't measure up. Groupon of course rejected that approach, choosing instead to go it alone.

So until Google stumps up $50 billion for Twitter (another recent acquisition rumour), here is the current top 5:

1. Motorola Mobility, $12.5 billion (2011)
2. DoubleClick, $3.1 billion (2007)
3. YouTube, $1.7 billion (2006)
4. Admob, $750 million (2009)
5. ITA Software, $700 million (2010)