Content Marketing Blog

Google sitelinks now display related page info

Google has announced some code and display changes that will affect the way sitelinks are shown on the display page – changes that may have an impact on a business' content marketing strategy.

To help their browsers navigate to specific sections of a website, search engines added a short list of relevant page titles under a main domain – known as sitelinks.

Prior to their introduction in 2006, performing a search for specific pieces of information would have resulted in a user obtaining a link through to a specific page.

While undoubtedly a useful addition, the limited amount of information displayed meant that it was up to the user to determine the value of the link by clicking through and checking out the specific landing page.

To reduce the amount of time spent searching and to provide a better level of service, Google has made some changes to their indexing algorithms to allow their results pages to display extended amounts of information.

Daniel Rocha, a software engineer on the sitelinks team, has made a post on the search engine's official blog about the alterations that show just how the results will be displayed.

The new changes are good news for businesses that maintain a variety of company blogs, as the sitelinks now show the page titles, URLs and a short excerpt from the page.

What this means is that sites with content that is valuable to readers are more likely to have their pages clicked on in a natural search for related items, as the end user is able to sample more of their page from the search.

It is commonly acknowledged that organic queries resulting in genuine clickthroughs tend to mean that the target pages gain a higher ranking in for the search terms used.

Up to 12 links are now included as part of a regular search, allowing users to access relevant information on large websites without necessarily needing to navigate away from the results page.