Content Marketing Blog

Google stamps down on internet piracy

Internet copyright infringements are a major concern for content makers and producers across the globe.

From news articles to music videos, it seems that no aspect of the digital world is off limits to people or companies that are hoping to shortcut the path to success.

While a number of high-profile organisations have attempted to place limits on the extent of unlawful copyright practices, the search giant Google is taking matters into its own hands.

Recently published reports show that the company receives more than 250,000 requests a week to shut down links to duplicated or pirated content.

When copyright infringements prove accurate Google then removes the website in question from its search results – which effectively filters or hides its online information from users.

In an official report (May 24), the brand said: "As a company we feel it is our responsibility to ensure that we maximise transparency around the flow of information related to our tools and services."

Google also made it clear that it was not just copyright owners but also government agencies that regularly question the organisation about the ethical distribution of data.

Given the frequency and magnitude of claims it is, therefore, not surprising that the search engine has made the decision to make its traffic graphs on pirated content open to the public.

"Our interactive traffic graphs provide information about traffic to Google services around the world … By illustrating outages, this tool visualises disruptions in the free flow of information, whether it's a government blocking information or a cable being cut. We hope this raw data will help facilitate studies about service outages and disruptions."

When asked about the reasons why Google has sought to make this information more widely known, the company said that it helps to ensure an ongoing discussion about content regulation in the online space.

Posted by Aimee McBride