Google+ usage on the rise
A new joint survey conducted by Bloomberg and YouGov has given some interesting insights into the audience base of Google's new social media platform in the US.
Michael Nardis, head of YouGov investment products, says: "Google+ is tracing a path similar to Facebook’s initial growth – building excitement in a core group of early adopters."
13 per cent of adult internet users have already signed up with a further 9 per cent declaring they plan to join over the next year.
Google has currently reported a total of 25 million users since the service launched in June.
According to the study, 45 per cent of users have already formed a daily habit.
This is already on track to match Facebook's daily usage rates, which are currently at 62 per cent.
46 per cent of users say that they update content at least once a week, which is currently ahead of those with a Twitter profile (42 per cent).
The study also has shown that Google+ users are more likely to be young, educated males.
It will be interesting to follow the development of Google+ to see how its user base differs from other social media platforms.
Due to reasons of functionality and design, different social media platforms appeal to people in different ways.
LinkedIn is currently used by 19 per cent of the internet-savvy US population, however its daily usage patterns are typically lower than that of other platforms.
Facebook users are constantly active, with the majority logging on every day to consume all kinds of fresh content, read updates from friends and share photo albums.
Twitter has seen an explosion in celebrity accounts, with tens of millions of users relishing the opportunity to experience the lives of the rich and famous in 140 character snippets.
Businesses have also made the jump into social media, with brands eagerly awaiting the release of Google+'s upcoming business pages.