Content Marketing Blog

Google users want more content about Jesus

Aussies were keen to find out a bit more about Jesus this year, according to Google.

The search engine giant’s Year in Search revealed that “who is Jesus” was Australia’s most popular “who is search” in 2014, beating competition from ISIS, Banksy, Redfoo and Ultron.

Christians will be buoyed by the news, as it’s not every day a religious figure defeats the world’s most deadly terrorist organisation and the baddie from the new Avengers movie.

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World Cup outscores everything

Overall, the top trending search term was unsurprisingly “World Cup” with Brazil hosting the Fifa World Cup Finals in June. Their team may have fallen at the first hurdle, but Aussie soccer fans were still keen to enjoy the biggest marketing event of the year.

Tragedy dominated the rest of the top five with Malaysian Airlines, Robin Williams, Charlotte Dawson and Phil Hughes all featuring.

The mystery surrounding the disappearance of flight MH370 was also the most-searched news story, followed by the death of Peaches Geldof; Cyclone Ita striking Queensland; Michael Schumacher’s skiing accident; and the independence vote in Scotland.

How to kiss, knit and meditate

Since the release of Google Hummingbird last year, there’s been a spike in “how to” content. With more people searching for answers to specific questions and Google getting better at understanding searcher intent, content creators have responded.

Any content marketers looking for ideas from Google’s 2014 trends will need to brush up on their drawing, kissing, knitting and meditating skills. Meanwhile, parents of young girls will be horrified to learn that “how to twerk” was also among the 10 most popular “how to” searches.

Aussies who saw their names Googled incessantly this year included Schapelle Corby, who was paroled in February after spending nine years in an Indonesian jail for drug smuggling; Neighbours-turned-The-Wolf-of-Wall Street star Margot Robbie; and disgraced children’s entertainer, Rolf Harris.

Google’s review of 2014 follows similar annual wraps from Twitter and YouTube.