Content Marketing Blog

Google Webmaster Tools makes way for Google Search Console

Webmaster Tools, Google’s free interface designed to help website owners make their sites easier for Google to crawl and index, has been re-branded.

Moving forward it will be known as Google Search Console.

Google said the decision had been taken to rename the hugely popular service because of the increasing diversity of the people using it.

Originally created for developers and web architects, Webmaster Tools is now used by business owners, hobbyists, marketers and other non-technical folk.

“For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search,” Google said in a blog post announcing the re-brand.

“In the past year, we sought to learn more about you… what you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we’ve decided to re-brand Google Webmaster Tools as Google Search Console.”

Website management no longer just for techs

One of the reasons for this shift in the types of people using Webmaster Tools over the past decade has been the change in the role websites play in most businesses.

Managing the website would once have been left to the technical department or even a third party developer, but for most businesses, the website is now the primary channel for connecting with customers and stakeholders. This has made control over the website just as important as holding the keys to your office and knowing the password to your bank account. [pullQuote position=”right”]Simple platforms like WordPress have helped marketers and other non-techs get more control over websites[/pullQuote]

Over the same period, marketers have been broadening their skillset. Understanding search is now a prerequisite for anyone claiming to work in marketing, which makes access to something like Webmaster Tools not only relevant but essential.

This is not to say that marketers have had to become fully¬†technical. As their skills have improved they’ve also benefited from the evolution of content management systems (anyone can learn to use WordPress) and various third party apps that make editing and updating websites increasingly simple.

Keeping your website updated with fresh and relevant content that’s easy for Google to crawl and that your target audience finds useful and interesting means more visitors and more leads for your business. And you don’t need to be able to code to do it.

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