Content Marketing Blog

Google’s plan to give mobile-friendly sites a ranking boost

With smartphone and tablet adoption skyrocketing, it was only a matter of time before Google started incorporating mobile into it’s search algorithm.

To make it easier for mobile users to navigate the internet, Google has applied a “mobile friendly” label to search results, which highlights sites that are mobile optimised.

The new label is only the beginning, according to Google, who point out that they are currently experimenting with mobile-friendly criteria as a ranking signal.

Google is already penalising websites that aren’t mobile friendly by making them less visible in search results.

However, this only applies to sites that don’t load properly for mobile users, such as redirecting to a 404 (not found) page. Sites that aren’t mobile optimised still have opportunity to appear in mobile search results.

Therefore, brands conducting content marketing that want to draw in the mobile crowd need to make sure their website is mobile-friendly.

Google recommends you avoid software that isn’t suited for mobile devices (such as Flash), make sure your content is adjusted to mobile and that the text is easy to read, and place links far apart so they can be clicked on easily.

Over three quarters of Australians own a smartphone device, which means a huge number of people are prowling through the internet on their mobile phones.

Not only will mobile friendly sites receive more exposure, they will also make your brand look good.

According to Think With Google, 42 percent of shoppers look up information online while they’re inside a store, with 71 percent of that number saying their mobile devices have become a valuable part of their shopping experience.

These consumers use their phones to look up product information on search engines, as well as scan through your website or app.

You can check your website at Mobile-Friendly Test.

Posted by Dylan Brown

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