Content Marketing Blog

Happy 7th birthday Twitter! Seven years of growth in social media

Back in 2006, having a social media strategy wasn't that much of a big deal for businesses, but in the seven years that have passed, it has become a key component for many marketing and advertising teams.

Twitter is now employed as a tool by businesses to help promote campaigns, services and products, and engage consumers, with nearly every major brand – from Starbucks to Huggies – running their own page.

Yesterday (March 21) the social media platform celebrated its seventh birthday, with Twitter editorial director Karen Wickre stating in the company blog that they've seen "breathtaking velocity" in Twitter's growth.

Wickre said that the real-time platform is thriving, with well over 200 million active users creating over 400 million Tweets each day.

Twitter has created a video celebrating some of the special moments that have happened in the past seven years, from the first hashtag and retweet in 2007 to the most retweeted post in Twitter history 'four more years' from re-elected President, Barack Obama.

"As we’ve grown, Twitter has become a true global town square – a public place to hear the latest news, exchange ideas and connect with people all in real time," Wickre posted.

"This is where you come to connect with the world at large. Get on your soapbox to critique elected officials, or go sotto voce to the neighbor next to you. And as in other gathering places, commerce happens too (and jokes and art-making and debating, and – you get the idea)."

Terms such as social media marketing and citizen journalism have become known phrases in this day in age, with businesses wanting to get in on the huge share of online audiences, and anyone with an internet connection having the chance to report on issues and major events from their perspective.

It's likely that in another seven years we'll be looking at a Twitter that has allowed users to express more creativity and develop more engaging connections.

Posted by April Revake.