Content Marketing Blog

High speed internet project in Asia Pacific gets financial boost from Facebook

How can Facebook encourage more users in Asia to join up to the social network? Why, they can invest in faster broadband and make it easier for them to get online, of course.

According to the BBC, a new high speed internet project in the Asia Pacific region is set to receive a financial boost from the social media giant.

The Asia Pacific Gateway (APG) is intended to benefit countries including Malaysia, South Korea and Japan, speeding up internet for businesses and individuals alike.

An unnamed Facebook spokesperson told the BBC yesterday (July 5) that this investment makes sense for the social network, because it will open up a new market for them in the region.

"Our investment in this cable will help support our growth in South Asia, making it possible for us to provide a better user experience for a greater number of Facebook users in countries like India, Indonesia, Malaysia, the Philippines, Hong Kong, and Singapore," the spokesperson said.

A telecommunications analyst also told the BBC that while some of these countries already have many people signed up to Facebook, the internet access is unreliable at best.

"India and the Philippines are both really heavy users of Facebook, and connectivity is patchy in anAccording to the BBC, Facebook has agreed to invest an undisclosed amount of money into a high speed internet project in the Asia Pacific region.d out of the countries," Dean Bubley from Disruptive Analysis said.

Facebook currently has 901 million monthly active users (as of the end of March 2012).

According to a chart on social media marketing company SocialBakers.com, the most people signed up to the social network – 155,707,900 – live in the United States.

Second to America is Brazil, closely followed by India, Indonesia, Mexico, Turkey and then the United Kingdom.

Australia is number 20 on the list, with 11,008,520 users. This chart provides statistics from the last three months.

Facebook has international offices in cities including Amsterdam, Hong Kong, Singapore and our very own Sydney.

Posted by Jess O'Connor

Castleford