Content Marketing Blog

Hit record: Incorporating video into your social media strategy

What's one of the easiest – and most creative ways – to share content with your followers? Through video of course!

Video is a must-have for successful content marketing and social media strategies, as it can be shared among a number of platforms and be incorporated into your Twitter and Facebook campaigns.

Here are a few ways you can implement video in your social media strategy.


YouTube is often credited with being the website that started the video uploading and streaming craze, helping to raise the profile of singing sensations such as Justin Bieber, Psy and Alexis Jordan.

You can bring attention to your products and services through YouTube by creating videos aimed at informing your followers about what you have to offer.

There's also the option of creating a video series, maybe giving subscribers a peek into everyday life at your company, or featuring interviews with industry thought leaders.


Another way in which you can establish your company as a thought leader in its field is to host webinars, which are web-based seminars, lectures, presentations or workshops transmitted through video.

There's also the chance for viewers to interact through video chatting, messaging, file sharing or asking questions with a microphone.

You could even create a series of webinars, using social media to bring awareness to this real-time activity.


Internet users are increasingly going mobile and using their smartphones to take pictures and record videos.

Instagram is one popular photo-sharing application that has recently allowed for the recording of videos, with these able to be shared on your Facebook and Twitter pages.

You might want to consider adding regular video content on your Instagram account, as well as through other popular video apps such as Vine.

Posted by April Revake.