Content Marketing Blog

Households expected to become even more connected

The need to have all the latest gadgets and devices has grown over recent years – and if the results of a new report are to be believed, it won't be slowing down anytime soon.

Households across the country are expected to become even more connected over the coming years, Frost and Sullivan's Australian Mobile Device Usage Trends 2013 study identifies.

Smartphone uptake is one of the main areas to watch – at present, 73 per cent of people between the ages of 15 and 65 have one, although this could rise to 93 per cent by 2018.

The group believes that by this stage, all mobile handsets will have smartphone functionality, presenting real opportunities for marketers devising a content strategy.

As for tablets, the report authors anticipate an even bigger rise in penetration over the next three years – an increase from 49 per cent in the present day to 80 per cent in 2018.

The upshot of these findings is that people are keen not only to keep up with all the latest technology trends, but also engage with online media at every opportunity.

Among tablet users, viewing online video and user generated content is currently the most popular activity, although keeping on top of current affairs is not far behind.

More than 50 per cent of Australians regularly look at news articles, either through an internet portal, m-site or dedicated app, suggesting that having a news feed can add real value to a website.

Smartphone users are also keen to watch video content using their devices, which has been accommodated by increased screen size and resolution as new models are released.

As data caps rise over the coming years, this activity is expected to become even more popular – as will downloading and streaming music.

Posted by Emma Furze