Content Marketing Blog

How social media is changing keynote speeches

One of the great things about content marketing is that there are so many ways to do it.

This means that if you’re running the content strategy for your business it never needs to get dull and if you’re not getting the results you need, there will always be different platforms, content types and promotional tactics to try out.

Keynote marketing

Public speaking might not be the first thing that springs to mind when you think about content marketing. But getting up and sharing your knowledge with a room full of people can be an excellent way to use your content to gain access to potential customers.

For some people, the thought of giving a keynote speech at a big industry event is terrifying. In fact, public speaking regularly appears on lists of our biggest fears. Just the thought of all of those pairs of eyes staring up at you is enough to bring on sweaty palms, a dry mouth and a pounding heart.

[pullQuote position=”left”]Including tweet-sized pieces of information in your slides is a great way to make your content easier to share[/pullQuote]

But if you can get over the irrational feelings of dread, speaking in public can add a great deal of value to your content strategy. You can publish your slides online, blog about your presentation and tweet your takeaways. You might even be able to get your audience to help promote your content through their personal networks.

Wherever you happen to be speaking, it’s likely that your audience will be armed with their smartphones, tablets or laptops and some of them may even be planning to live blog or tweet about what you say.

You could structure your presentation to cater for these engaged attendees as they will be the ones who help you promote your message to their fans and followers. Including stats, quotes or other tweet-sized pieces of information in your slides could be a good way to control those messages.

Tweetable slide decks

Research published in the journal Emergency Medicine this month revealed that there was often a disconnect between what speakers said and what the audience tweeted.

[pullQuote position=”right”]Tweeting audiences are both a risk and an opportunity for keynote speakers[/pullQuote]

While this could be a reflection on the audience or the limitations of Twitter (the study looked at examples from a medical conference), it also provides an opportunity for speakers.

“The quality of presentations should hopefully improve as presenters are forced to concentrate on their key messages more and respond to the real-time feedback they are now receiving,” the researcher said.

One tactic speakers could employ is to write their own tweets and use them as bookend slides at the beginning end of each section of their presentation. Making life easy for the tweeters might not only encourage them to share your material, but will also reduce the chances of them getting it wrong.

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