Content Marketing Blog

How the internet has reshaped photo journalism

Not only has the internet stolen attention (and revenue) from the previously prosperous news industry, it has also reshaped the very nature of news journalism.

The internet means anyone has the opportunity to be a publisher. Newspapers now have to compete with bloggers, independent online news sites, social media sites, and brands conducting content marketing.

This is what is commonly referred to as citizen journalism, which journalist and media critic Jay Rosen defined as “When the people formerly known as the audience employ the press tools they have in their possession to inform one another.”

With sites like Reddit and Twitter acting as news aggregators, people are hearing about the latest news there instead of in a newspaper, and the competition is on the get to the readers attention first.

A similar shift is happening with photographic journalism. The internet has empowered aspiring photographers who might otherwise go unnoticed get attention.

An example of this is EyeEm – a Berlin-based photography promotion app that allows users to promote pictures they took from their mobile phones.

In a recent interview with Forbes, EyeEm’s co-founder and CEO Florian Meissner spoke of the rapid growth EyeEm underwent last year – growing from 1 million to 10 million users over the course of 12 months.

The app gives publicity to the photographers who might otherwise go unnoticed. Meissner said 5,000 of their photographers have together contributed 100,000 photos to Getty images.

“We want to take those photographers who are amazing but who aren’t necessarily professionals and to give them opportunity to showcase work globally to world publications, to give not only eyeballs to photographers but dollars,” Meissner explained.

EyeEm has projects on common themes such as love, wealth or femininity, but reinvents them with unique and authentic twists.

“There’s this sea of sameness that we continually try to break through,” said the senior vice president for content and business development at Getty images, Craig Peters,“We can get a diversity of views from their [EyeEm’s] community.”

The internet has given readers and writers the necessary tools to report the news themselves, as well as giving brands the opportunity to reach consumers through online content.

Posted by Dylan Brown

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