Content Marketing Blog

How to avoid being annoying with social media marketing

Although social media marketing has no doubt emerged as a powerful tool for brands, it needs to be used in a careful and considered way to avoid alienating audiences.

You wouldn't jump head-first into any other marketing strategy without giving it some thought first – and this should also be the case when it comes to social media.

One of the most essential things to bear in mind when marketing your brand using social networking sites is not to annoy your friends or followers – and here's how.

1. Don't over-post

It is important to help your followers remember that you are there, but don't bombard them with unnecessary posts.

Build up your posts over time depending on the feedback you get from consumers – bear in mind that they can 'unlike' or 'unfollow' your page with just a click of a button!

2. Keep content fresh and interesting

When you post original content on your page, make sure it is of interest to your target audience, otherwise they are likely to lose interest quickly and spend their time looking at other pages.

You might want to invest in a new content strategy to create tailored posts, which will showcase your brand in a better light than regurgitated links to other websites.

3. Use feedback to your advantage

One of the benefits of social media is that you can receive timely feedback on your brand and the posts that you make – while some companies will use this to their advantages, others will see it as something to be ignored.

Don't be afraid to interact with your followers – ignoring their points of view is unlikely to reflect well on your company and could annoy the people who are trying to get their opinions across.

Posted by Emma Furze