Content Marketing Blog

How to be the best at content marketing

There was a time when only a select few websites dabbled in content marketing, as they recognised its value from an early stage and wanted to get ahead of the crowd.

However, it is simply no longer enough to 'have a go' at content marketing, as it has become a crucial part of the marketing mix and therefore something that deserves plenty of time and attention.

Follow these steps and you could be on your way to success – these aren't just applicable to newbies, either. Companies with established campaigns can also take a step back and see whether their campaigns are running in the right direction.

Decide who your audience is

There is no point developing a content marketing strategy if it isn't going to be read by your intended audience, so do some research into the demographics that access your website.

This will help set the style and tone of your content – do they want something fun and quirky? Or something a little more serious?

Why are you creating the content?

Knowing what purpose your online content will serve is just as important – do you want people to sign up to an email newsletter? Is there a certain product you are hoping to sell?

Asking these questions will help to determine the type of content you need to produce to reach your desired goal.

What form will your content take?

As already suggested, content marketing can take any number of forms, so make sure you determine which is most appropriate to your target audience.

You might decide to opt for company blogs, a custom news feed or even a series of whitepapers to keep your users informed – whatever you choose needs to be well thought out to deliver the best results.

Posted by Emma Furze