Content Marketing Blog

How to boost your company blog subscribers

Although writing company blogs has become part of everyday life for many businesses, encouraging people to subscribe to them is a completely different issue.

After all, what's the point of writing endless posts if nobody is ever going to see them? Making sure your content is read by the masses is important if your blog is going to have real value.

There are various steps you can take to make sure this happens – follow our handy guide and you could find that your subscriber base has a new lease of life in no time!

1. Make it easy for people to subscribe

Web users like things to be quick and easy – and this is certainly the case when it comes to subscribing to company blogs.

Unless it is immediately obvious how to sign up to alerts, the chances are that they simply won't bother. Make sure your opt-in button is easy for all to see!

2. Offer top-quality content

Make sure you have a content strategy for your blog – it can be an important tool, but only if you know how to use it correctly.

This means investing time in finding out what people want to read about before publishing it to your website. It is also crucial to avoid spelling and grammatical errors, as these can be an immediate turn-off!

3. Improve how shareable your content is

One of the main ways that people find out about blogs is through personal recommendations, which is something you should bear in mind when trying out corporate blogging.

You might want to include a feature that enables posts to be made directly on Facebook or Twitter, as this will encourage people to share what they have read with friends and followers.

If they like what they see, the chances are that they will subscribe to your blog themselves.

Posted by Emma Furze