Content Marketing Blog

How to get your company’s Facebook page in tip top shape!

Facebook is a vital part of many companies social media marketing strategies, with the platform having a wide audience of users from all around the world.

The social networking website also has a range of brilliant features that you can utilise to attract your target users to your page, which are why Facebook campaigns are often employed in a social media strategy.

While it is important to to run these campaigns – such as competitions – through your Facebook page, it’s vital that you get the basics right first.

An infographic created by Socially Stacked detailed a “simple checklist” to help you evaluate your business Facebook page.

Here are a few key points from Socially Stacked’s Facebook page checklist infographic.

Add social connections in ‘About’ section

Are you making good use of the About section on your Facebook page?

Make sure to utilise that key space located beneath your profile picture by adding your company’s website URL and a quick but interesting spiel about who you are and what you do – preferably summed up in one sentence.

There’s also the additional About page that is opened when you click on the short About description, where you can flesh out more information about your company in this space.

Also take the opportunity to add your other social media websites on this page, such as your Twitter, LinkedIn, Pinterest,  Instagram, Google Plus and any other relevant social URLs.

Always take opportunities – no matter how small – to appeal to your audiences and bring attention to your business.

Monitor comments

Facebook is about engaging with people, so if you’ve got comments from users that haven’t be replied to for days – it’s time you get onto it!

Make sure to show appreciation for good feedback on your page by liking or thanking the user back in the comment.

It’s vital to also address those comments from users who may be unhappy with your company by replying and asking how you may be able to help them – it shows that your company is listening and making an effort to address the problem.

Posted by April Revake.