Content Marketing Blog

How to improve your brand image in 2013

Given that the new year is fully underway, now has never been a better time to think about how your brand is represented in the online sphere.

Now more than ever, a comprehensive digital presence is important and there are a number of factors you should consider to ensure your company's image thrives in 2013.

Reputation is a particularly crucial idea that all marketing managers need to keep in the forefront of their minds, as many companies live and die by how much the public trusts them. As a result, it's important to have a contingency plan in place for any unforeseen issues that present themselves.

Social media has been both a saviour for brands and has also required them to work harder. Because social media is available to everyone as a means of promotion, it has become more difficult to gain the public's trust. A comprehensive social media strategy, Facebook campaigns and Twitter campaigns can all help make a brand stand out.

Your content marketing strategy should look at creating an emotional attachment with your audience – no matter on what platform. We have seen a number of emotive ads over the last year that engage the viewers and show them what your business can do for each other and individuals.

Google did an ad for the American Super Bowl where it showed a man's transition from using the search engine for study programs in France, then searching for how to impress French ladies, onto good restaurants for a date and then looking for jobs in Paris and searching for a church.

This signifies that the person has used Google as he journeys through life – starting out on an exchange trip to the French capital to finding the love of his life.

Finally the engine is being searched for a 'how to' on building a cot before ending with the slogan "search on" and a baby laughing in the background.

That is an example of how a brand is able to reach out and pull at the heartstrings of the audience and make them realise what a company can do for the individual.

Talk to us at Castleford Media about how we can create an online presence for your brand that engages the audience.

Posted by Tim Wright