Content Marketing Blog

How to tell if your site’s being penalised

As a greater number of businesses become invested in content marketing, it’s definitely becoming harder to maintain your sites search rankings and keep up with the competition.

If you’ve noticed your sites been losing rankings recently, does that mean the content is no longer up to scratch, or are you being penalised by Google?

Google’s head of search and spam Matt Cutts explained how to tell if your sites suffering from an algorithm penalty in the latest video by Google Webmaster.

In the video, Cutts answered the question: “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?”

He explained that since his team is working on improving the general, holistic quality of content, and not just detecting web spam, it’s unfortunately rather hard to tell.

Google uses a large number of algorithms that alter rankings. Back in 2012, there were 665 algorithm changes affecting search results, said Cutts.

However, whenever they plan to roll out any large scale change, such as the Penguin and Panda algorithms, Cutts said they like to announce it so people can tell if they’ve been penalised.

On the bright side, Google rankings are constantly being updated, so you can always make changes to your site to make it better. Cutts advised looking at what the competition is doing to see if you could make any changes, and consider how they have achieved their rankings.

The best point of reference if you’re unsure is to check out the Webmaster Tools site, Cutts pointed out. Here you can see if you’re doing anything against Google’s guidelines, such as ‘keyword stuffing’ or ‘cloaking’.

One of the best ways to improve your sites search ranking is by actively producing quality content. Google has always claimed that they reward sites containing useful and informative content with good rankings.

By investing in a content marketing strategy, you can ensure your website is ranking the best it can, as well as capturing the attention of consumers with high-quality content.

Posted by Dylan Brown