INFOGRAPHIC: Clean up your social pages with this checklist
Is your business’ social media presence due for a spring clean? Whether it’s spring or not, social media is the living room of your business and every once in a while it needs a good tidying – even a few glaring issues with a social page can make it seem less trustworthy to new guests.
Luckily, we’ve brought the vacuum cleaner. Read our checklist below to find the 12 easy ways you can clean up your business’ social media pages.
1. Profile audit
We recommend auditing your different social pages before making big changes – this could save you time in future.
In your audit, make sure to examine:
- What’s the same across each of your pages, and what’s different?
- Which platforms are you most and least active on?
- Which platforms are your customers most and least active on?
You may find that there’s no need for your business to have a particular social page, in which case you could close it and focus elsewhere. We cover social media consistency in point four of this article.
2. Admin settings
Check who has admin permission to make changes to your pages. If someone has left the company or should no longer have admin access, remove their permission.
This is also an opportunity to refine page roles on marketing platforms like Facebook, which allows you to limit the access some admins have – for example to ‘only posting’, or ‘only analysing stats’ (good for third-party social data partners).
3. Image sizes
Find out the ideal image size across all your social media platforms and ensure your pages adhere to these guidelines. The same image won’t work across each platform! This way images will never be awkwardly cropped or up-sized (which can make them look pixelated).
- Some examples: Facebook profile images are 170×170 pixels, but LinkedIn’s are 400×400 (much larger).
4. Consistent images and handles
Ensure your branding is consistent across channels. Use the same profile photo, colours, language and banner image. People scroll through feeds at a fast rate, and quick recognition can help encourage social follows on multiple platforms.
For much the same reason, and to make you easier to find, keep all of your social handles (e.g. @castlefordmedia) as consistent as possible, too.
5. Profile banners
On the subject of images, are you currently using profile banners? A well-designed banner is a fantastic way to display information, or just good branding. They can drive traffic to certain pages, or raise awareness of a certain service or product.
Ensure your banners are consistent, professionally designed and sized correctly for each platform.
— Castleford (@castlefordmedia) February 11, 2018
6. Bio and contact details
Sift through each of your social pages to ensure company bio, contact information, office address, business hours and any other relevant “about” information is up to date. If somebody tries to use this information to learn about or contact you, and it’s wrong, this will create a negative customer experience before you’ve even had a chance to talk to them.
Social media might not immediately seem like the place to go for organic search traffic, but Facebook, Twitter, Instagram and so on have very strong search presences. Make sure all of your company information fits with your overarching keyword strategy to increase your searchability.
8. Profile links
Your social profiles are also an excellent place for customers to find your other social profiles, not to mention your website. Take the time to add hyperlinks to each of your other pages, or to update any existing ones to ensure they are still accurate.
Hyperlinks between your various social profiles can help customers more easily find them.
9. Tagging settingsHow much do you want customers tagging you in their posts? Some platforms allow admins to review tagging settings to add restrictions so you can better control the tags that appear on your profile.
- Example: On Twitter, you can not only restrict who is able to tag you, but also remove unwanted tags.
10. Private messagesRegularly checking social media private or direct messages (also known as PMs or DMs) should be included in your ongoing daily task list. Sprout social research shows that people - especially millennials - want their messages responded to, but only a very small percentage actually receive any reply. Could this be what sets your customer service apart?
- Bonus tip: Set up an auto response where available (e.g. on Facebook), so even if you aren’t online, customers receive at least something.
11. Post consistentlyAcross all platforms, you should always post frequently. This is not only a great way to promote your content, but also to engage with customers and show them that your business is alive and thriving.This includes posting original content as well as curating or resharing other people’s content.
- Bonus tip - how frequently to post? Coschedule collected 14 different studies on the matter and found that optimal posting frequencies were: Facebook and LinkedIn, once a day; Twitter, 15 times a day; Instagram: one to two times; Google+ twice.
12. Post visual contentFinally, the old cliche rings true on social media: pictures speak a thousand words. Check out these stats!
- Buffer found that Tweets with images receive 150 per cent more retweets than those without.
- Facebook posts with images get 2.3 times more engagement (according to BuzzSumo).
This checklist will take you only one short sitting to sort through, but could make a huge difference to the strength of your social pages.
So what are you waiting for? Run through our checklist and clean up those dusty old social pages today.