INFOGRAPHIC: Content Marketing Survey May 2014
I’m delighted to introduce our Content Marketing Survey May 2014, which canvassed the opinions and experiences of marketing professionals and decision makers from a range of Aussie and Kiwi businesses.
Content marketing is creating a lot of buzz right now and it’s really interesting to see how the region’s brands are using content as part of their marketing activities.
Our survey produced some surprising results, but it also reaffirmed our belief that organisations here in Australia and New Zealand are ready to commit more budget to creating and promoting their own content.
I see lots of exciting opportunities for Aussie and Kiwi brands to drive more traffic and conversions with content marketing over the next 12 months. It’s a great time to be in this space.
I want to thank everyone who gave up their time to take part in our survey and to the team at Castleford who put it all together.
You can download our full report or check out this excellent infographic that our designers kindly put together for us. Embed code is available at the bottom of the page.
By Kate Davidson
Content Marketing Survey May 2014 Click to Download the Full Report
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