Content Marketing Blog

Infographics: A smart part of your content strategy

Inspired by the recent Econsultancy blog post about punchy, exciting infographics, I thought it would be a good time to share some of the reasons why the team here at Castleford Media think infographics are a really important part of your content strategy.

Not only do infographics promote and share information in a completely customised way, but they can also inspire plenty of shares and likes on social media, helping you to get noticed and fostering stronger dialogue with your target audience.

Infographics communicate ideas clearly

Whether you want to explain how particular processes work at your organisation or you have a key message you want to share with clients and customers, an infographic can be a quick and effective strategy for presenting this information.

It's no secret that people are always on the go, which is why short, digestible and easy-to-understand content can help you efficiently present your message in a memorable way.

Infographics are made to be shared

When you communicate a smart idea in a simple and straightforward way, it's only natural that people will want to pass the message on. Facebook, Twitter, Google+ and even Pinterest make it easier than ever before to share your infographics.

If you have created high-quality content that resonates with your target audience and makes an effective point, you'll find it could make a big impact in the social media world – and attract more attention to your brand.

Infographics can be completely customised

At Castleford Media, the infographics we create are white label – which means it looks as though you have created them in-house. This allows you to personalise your infographic design with your brand's colours, fonts and tone of voice – creating an original piece of fresh content that completely represents you.

Branding is especially important for infographics – if they are going to be shared, your readers will want to know where they came from and how they can find out more! Contact the Castleford Media team today to find out more about our customised infographics packages.

Posted by Kaitlyn Critchley