Content Marketing Blog

Instagram a tool for exclusive launches

If your company is getting ready for the launch of a new product or service, then your Instagram account could be the social media platform to help you make the big reveal.

Social media has become a key part of advertising and marketing campaigns, helping to build hype and provide real-time updates to followers.

Instagram is one platform to add to your social media strategy, with this image-based engine keeping your audience informed on all the latest happenings, anytime, anywhere!

Not only can it provide appealing real-time updates, but it can also open up your company to a whole new audience, with this platform allowing for hashtags to be attached to an image in the same way that Twitter employs the function.

Grammy-award winning artist Justin Timberlake revealed on his Instagram account that he would be releasing part two of his album, The 20/20 Experience, on September 30.

Mashable reported today (May 6) that the picture racked up almost 50,000 views within the first hour that it was uploaded.

Instagram users are also set to benefit from a new feature, 'Photos of You', which allows people to put a name to a face with tagging options.

The image sharing engine made the announcement on May 3, introducing a new way to "share and discover" stories on Instagram.

Instagram posted in a blog that only the uploader can add people to photos, so that you can have control over the images you share.

It doesn't only stop at people though, you can add any account on Instagram, including your company, or your product, if it has its own page.

You can use this function as an opportunity to encourage more people to tag your company when they take photos of themselves using your product or service.

A Photos of You section will also now be available on your profile, so that when someone adds your company to a photo, you'll receive a notification and your photo will appear in your Photos of You.

To be safe, you can adjust your settings so that you have to approve the photo first before it appears on your profile.

Posted by April Revake.