Content Marketing Blog

Instagram joins the Facebook family

It's pretty common these days to find your Facebook news feed flooded with pictures of what people had for breakfast, arty landscape shots and grainy self-portraits – all courtesy of the app Instagram.

You don't have to be an experienced photographer to be able to capture brilliant photos on your smartphone, with this free app allowing people to manipulate pictures with ease.
Instagram is described as a "fast, beautiful and fun way to share your photos with friends and family" and has become very popular indeed with millions of users sharing fresh content daily – and now Facebook has taken a piece of the pie.

Early this year in April, Instagram was acquired by Facebook for what was reported to be around $1 billion in cash and stock.

Instagram chief executive officer Kevin Systrom said that they would be working with Facebook to "evolve Instagram and build the network".

"It’s because of our dedicated and talented team that we’ve gotten this far, and with the support and cross-pollination of ideas and talent at a place like Facebook, we hope to create an even more exciting future for Instagram and Facebook alike," he stated in a post on the Instagram blog.

Instagram's popularity is huge, with an infographic from Online Colleges stating that there were over 40 million users in April 2012, with around five million photos being uploaded every day.

It was announced on the Instagram blog on September 7 that the deal with Facebook had closed, meaning that they could now work together to "build a better Instagram for everyone", with the team making a move to the Facebook offices.

The Instagram team assures users that the app and its features will stay the same, and that they will continue to work together to make it better.

Companies may find Instagram very handy for their social media strategy, where it can be used as a platform to engage consumers, reach a large audience, create intimacy and appeal to emotions as an infographic from Marketo suggests.

Posted by April Revake.