Internet orders crucial to Australian businesses
Australian businesses received almost $143 billion worth of internet orders in 2009-10, the Australian Bureau of Statistics (ABS) announced last week.
This represents a 15 per cent rise from the previous year, indicating that a strong online presence is increasingly being seen by as crucial to selling their products and services.
The ABS reports that 94 per cent of large businesses had a web presence at June 30, 2010, compared to about one-third of micro-businesses – those that employ a maximum of four people.
The industries receiving the most online orders were wholesale trade and manufacturing – both at over 40 per cent – whilst the retail industry was ranked fifth.
But in a sign that businesses believe simply creating a website and waiting for orders to start rolling in is not necessarily enough, 44 per cent also reported undertaking some form of innovation in 2009-10.
This included "developing or introducing new or significantly improved goods, services, processes or methods", the ABS said.
Large businesses were 74 per cent likely to undertake innovative activity – just over double that of micro-businesses.
Businesses with no web presence would be wise to consider making a move online for a potentially significant return on investment.