Content Marketing Blog

Is Twitter getting rid of hashtags?

Hashtags have become a cultural phenomenon, with celebrities and brands alike making use of the tool to gain attention to themselves. As a result, the hashtag has earned itself a special place in many brand’s content marketing strategy.

But there’s speculation that Twitter – the microblogging social media site responsible for the hashtags popularity – may soon be getting rid of the feature.

Conjecture that the tool might soon be disappearing began at the Newspaper Association of America’s mediaXchange conference, where Vivian Schiller, Twitter’s head of news, called Hashtags and at-replies ‘arcane’, according to a recent article by Buzzfeed.

Schiller was apparently reiterating an earlier comment by Twitter CEO Dick Costolo at a recent earning’s meeting about future plans for the site.

Costolo admitted many users sign up to Twitter, but don’t use the site actively.He went on to explain that they plan to make the site more accessible for new or casual users.

One proposed way of doing this, suggests Buzzfeed, is by making Twitter names more formal, like they are on Facebook.

Buzzfeed asked Schiller outright if Hashtags and at-replies could become more formalised, or less prominent.

Schiller replied, saying: “There’s a lot of creative thinking going on around how to make Twitter more and more intuitive. Watch this space.”

Although her reply was vague, it is obvious that Schiller, along with the rest of Twitter, are trying to move the social networking site forward in terms of usability.

Twitter has a strong following Down Under, with 4.7 million Australians actively using the site, according to Frank Media. As a result, the site has become a popular platform for social media marketing with Aussie brands.

Regardless of Twitter’s plans for the future, the changes are undoubtedly going to be beneficial for users and marketers alike.

Posted by Dylan Brown.