Content Marketing Blog

Is your social media profile impacting on your employment prospects?

Social media profiles are the cause of one in five unsuccessful job applications, according to a new survey.

The annual technology market survey conducted by Eurocom Worldwide found for the first time that candidates were being rejected due to the activity on platforms such as Facebook, Twitter and LinkedIn.

The annual study previously found that almost 40 per cent of respondents' companies checked potential employees' profiles on social media sites.

"The 21st century human is learning that every action leaves an indelible digital trail. In the years ahead many of us will be challenged by what we are making public in various social forums today," network director at Eurocom Worldwide Mads Christensen said (March 15).

"The fact that one in five applicants disqualify themselves from an interview because of content in the social media sphere is a warning to job seekers and a true indicator of the digital reality we now live in."

Technology firm IBM advised its graduates at a recent e-Skills event in the UK that an impressive digital presence is becoming increasingly important.

"Each individual is responsible for their digital reputation, and should carefully and actively manage their reputation in the digital world, a world where information and images they post can go public and spread rapidly and can be seen and possibly considered by potential employers," IBM's professional development manager Kate Ross advised.

According to social media monitoring service Reppler, 91 per cent of employers used social networking sites to screen prospective employees.

While almost half of the instances where social media profiles were viewed by employers occurred in the first stage of the hiring process, 69 per cent of companies surveyed stated that had rejected a candidate due to what they had seen on Facebook, Twitter or LinkedIn.

Posted by Elise Ferrari