Content Marketing Blog

Is your website user-friendly?

Having a website is pretty much standard practice for businesses these days, but have you ever taken a step back to see just how usable it is?

After all, you can have a website packed full of your company blogs, the latest news headlines and a catalogue of all the services you offer, but unless people can access it – what's the point?

There are, however, a number of steps you can take to make sure your website is user-friendly and although some of them may seem like common sense, it is incredible how many are often overlooked.

Improve your site speed

One thing that many people find frustrating is a website that takes far too long to load – remember that they are generally time-poor and want information as quickly as possible.

There are various ways to achieve this, such as reducing the number of plug-ins installed on your site and maybe even cutting down on flash files.

Make it easy to navigate

Navigation is crucial when building a website, as consumers need to be able to find what they are looking for with as little hassle as possible.

Make sure all the sections of your site are clearly labelled – so, if you have a custom news section, have a link to this at the top of the page. The same goes for About Us pages and any other content.

Carry out tests

The best way to determine how usable your website is is to test it on a regular basis – approach it as an everyday visitor would and the results could surprise you.

Ensure that this is a process you carry out every time you add something new to your site, just to see how much of an impact it has on usability.

Posted by Emma Furze