Content Marketing Blog

Just what do teens get up to on Facebook?

The life of an average teenager may be something of a mystery to many people, which is why experts at the Pew Research Centre have given a handy insight into their behaviour on Facebook.

There is no doubt that teens share a lot of information about themselves on Facebook, but the findings suggest that they are ramping up efforts to make sure it remains private.

A total of 802 teenagers were surveyed, with the results showing that 91 per cent have posted a photo of themselves on the social networking site – up from just 79 per cent in 2006.

There was also a rise in the number of people who would share the name of their school and location with their online friends, although many are still wary about posting their email address or phone number.

Some discrepancies were noticed between older and younger teens, with those between the ages of 14 and 17 most likely to share photos of themselves, their school name, relationship status and phone number.

Interestingly, boys of all ages were almost twice as likely to give out their phone number online than girls.

Teenagers' willingness to share information can only be good news for anyone running Facebook campaigns, although the research showed that there are some areas of the site that teens are not happy with.

Perhaps unsurprisingly, many of those questioned said they didn't like the growing adult presence on the site, indicating that becoming 'friends' with parents, aunts, uncles and even grandparents may not be seen as the coolest thing to do!

Another point that teens were keen to make is that excessive sharing is a turn-off on Facebook – people who constantly post about stressful dramas were identified as one of the negatives of the site.

So the online life of teenagers may still be something of a mystery, but these figures could prove useful reading!

Posted by Emma Furze