Content Marketing Blog

Lady Gaga starts a controversial conversation on Twitter

Sometimes Twitter campaigns can make headlines for all the wrong reasons.

In just the past week on the social network Lady Gaga has been accused of promoting eating disorders, estranged singer Courtney Love has publicly apologised to her daughter and teenage Titanic fans have revealed that they did not know that the ship was real.

"Just killed back to back spin classes. Eating a salad dreaming of a cheeseburger #PopSingersDontEat #IWasBornThisWay," tweeted Lady Gaga on April 11.

Her controversial hashtag #PopSingersDontEat has caused confusion amongst her fans as the music icon usually encourages a healthy body image and is said to have suffered an eating disorder herself.

Although many are standing up in support of Gaga claiming that she was joking, some would say that this time she has gone too far.

Outraged by the post, @miranda_megan responded: "Dear @ladygaga, you just blatantly endorsed anorexia to over 22 million followers. how do you sleep at night?"

Lady Gaga's tweet may have gone relatively unnoticed if it wasn't posted by a worldwide superstar, prompting the question – should personalities with as many followers such as Lady Gaga take more responsibility for their public updates?

Or was this simply intended as a social media marketing strategy to generate publicity around her album Born This Way?

She is currently about to begin her third tour for the album and all her tweets following the original controversial statement are promoting this – "Thank you so much monsters for getting tickets to the show! I cried this morning when I heard the UK numbers, I can't believe it" the pop singer said on April 14.

Whatever her motive was, the tweet certainly generated an online conversation – but one that she is ironically opting to stay out of.

To this date she has not commented on the tweet, responded to any of her fans' reactions or made a statement to the media.

Posted by Jess O'Connor