Content Marketing Blog

Leonardo DiCaprio and other A-listers push social media initiative ‘Vote 4 Stuff’

The influence of social media and celebrity power is being used in a nonpartisan campaign, focused on getting as many Americans as possible to register to vote and make their decision at the polls on November 6.

The Vote4Stuff campaign was conceived and produced by Leonardo DiCaprio and Tobey Maguire, and is encouraging American citizens to vote in the upcoming election between current president Barack Obama and Republican presidential nominee Mitt Romney, through using YouTube videos, Twitter campaigns and Facebook engagements.

The Vote4Stuff YouTube video was released on October 1 with several celebrities including Ellen Degeneres, Selena Gomez, Zac Efron, Edward Norton, Joseph Gordon-Levitt and Benicio Del Toro making an appearance.

The video asked viewers if they could vote for anything in the world, what would they vote on? With the group of celebrities asking viewers to send in videos and share their ideas on Twitter.

After only three days on YouTube the video has already had over 150,000 views, with the comedic talents of Superbad and 21 Jump Street's Jonah Hill, being some of the highlights of the video.

The Vote4Stuff Facebook page says that in 2008, the 'Don't Vote' campaign led over 800,000 young people to register to vote, with the organisers of Vote4Stuff hoping to top those numbers for this year's election.

The American election is a popular topic among social media platforms with the presidential candidates engagement on Twitter and Facebook important in the election race, to further engage followers and gain new supporters.

An infographic from ZynQo has highlighted how social media is playing a political role using figures from previous elections and this year's lead up.

Reasons that politicians were using social media platforms such as Facebook were because politicians in social media are portrayed as being more "real", it can get the word out to millions without having to spend too much money and that Twitter, Facebook and YouTube are seen as the "new norms".

The infographic found that for the 2012 election, 82 per cent of adults will receive most of their election news online, with 62 per cent of Americans expecting candidates to have a social media presence.

Posted by April Revake.