Content Marketing Blog

Lessons to learn from 2013’s Webby Award winners

The best of the web have been honoured at this year's 17th annual Webby Awards – and if you're wanting to give your social media strategy a boost, then take note of the top web practices demonstrated by the winners!

Instagram creator Kevin Systrom, Twitter co-founder Biz Stone and Arianna Huffington were the awards academy judges, with internet voters having their say on who should win The Webby People's Voice Awards.

There were multiple award-winners on the night, including the public service announcement campaign from Metro Trains, Dumb Ways to Die, which scooped up seven awards – the most of anybody.

Other multiple-award winners were Dropbox (six), Google Maps for iPhone (five), Tumblr (five) and Pinterest (four).

Here are the major award winners of the night – along with some handy social media tips that you can learn from each!

Webby Breakout of the Year: Obama for America 2012

Sharp and slick, Obama's 2012 social media campaign team really had it going on, combining "savvy political and tech genius".

The team employed a number of social tactics to engage votes online, with a picture taken of Obama with his wife Michelle following his win, breaking social media records.

It became the most re-Tweeted image, and most liked and shared Facebook photo.

One tip to take from Obama's social media team is to post compelling, creative or witty images to engage followers.

It wasn't all about holding babies and shaking hands with Obama's social media posts, with the President giving followers a glimpse into his life with posts about the NFL, celebrating his wedding anniversary and sharing the humourous 'this seat's taken' Tweet.

Webby Person of the Year: Frank Ocean

Rising R&B artist Frank Ocean was acknowledged by The Webby Awards for proving the power of the web as a "medium for cultural change".

This was indicated when he published his letter 'thank you's' on Tumblr, which ignited conversation about discrimination and challenging stereotypes in the hip hop and R&B communities.

Ocean's action shows that social media posts can be the catalyst for people and followers to take action on an issue – you just need to be the igniter of conversation!

Posted by April Revake.