Content Marketing Blog

LinkedIn reveals ‘Most InDemand’ employers and Talent Brand Index tool

Social media platform LinkedIn has revealed its list of the 'Most InDemand' employers based on the interactions of its 175 million plus members.

The list was unveiled in a LinkedIn blog post by James Raybould yesterday (October 11), where the hottest talent brands were identified.

The company that topped the world's most sought-after employers was Google, which also took the number one spot in the top employers by occupation in marketing professionals, software engineers and students and recent graduates.

The other companies which made up LinkedIn's most in demand employers globally were Apple, Microsoft, Facebook, Unilever, GE, PepsiCo, Procter & Gamble, McKinsey & Company and The Coca-Cola Company.

A Mashable infographic picked out some key findings of LinkedIn's Most InDemand study, measuring the number of companies per region, top employers by occupation and other key facts.

The infographic also pointed out the top industries represented by number of companies with technology and software taking the top spot with 21, followed by retail and consumer products at 20, professional services at 16, oil and energy at 10 and healthcare and pharmaceutical at eight.

LinkedIn released the set of rankings of the world's most sought-after companies with the launch of its Talent Brand Index, a "simple metric allowing you to measure, benchmark and ultimately elevate your talent brand".

Building a strong talent brand is something which LinkedIn identifies as a "strategic priority" for most forward thinking companies.

The Talent Brand Index helps to find out how attractive your company is to potential employees, measuring your company's worth on the behaviour of millions of professionals on LinkedIn.

The index looks at two factors, Talent Brand Reach which measures professionals familiarity with your company as a place to work, and Talent Brand Engagement which measures the number of people who indicate an interest.

Manager of talent acquisition for EFI Wendy Sykes-Lague says: "Talent Brand Index finally allows us to measure our talent brand, and understand the progress we’ve made in establishing ourselves as an employer of choice relative to our peers."

LinkedIn's Talent Brand Index may prove to be valuable to your company's social media strategy, so make sure to check it out!

Posted by April Revake.