Content Marketing Blog

LinkedIn thought leaders given publishing platform

The opportunity to follow big-time professionals on LinkedIn has been established, where you can follow 'thought leaders' such as Barack Obama and Mitt Romney and read and comment on their postings.

The feature was introduced in a blog post from LinkedIn's head of content products Ryan Roslansky on October 2, who announced that "not just any professionals" but 150 of the most influential thought leaders on LinkedIn will be "sharing their knowledge and professional insights".

LinkedIn is a website that can be useful to a social media strategy in connecting with other businesses and networks.

You can have access to status updates from the likes of Tony Robbins, Arianna Huffington, David Cameron and Craig Newmark.

Original posts from influencers with photos and videos are also able to be accessed with some of the first topics addressed including "Five top tips to starting a successful business" from Virgin Group founder Richard Branson, "A plan to move us forward" from American President Barack Obama and "5 Point Plan for a Stronger Middle Class" from Republican presidential candidate Mitt Romney.

In the lead up to the presidential election, Barack Obama and Mitt Romney are using sites such as LinkedIn in their content marketing strategy, to ensure that their message reaches across the board of social media platforms.

In the next few months the list of influencers you can follow will continue to expand, where LinkedIn will look at both globally recognised leaders as well as industry-specific movers and shakers.

An infographic by OnlineMBA demonstrated the value of being connected to LinkedIn, with its membership growing to 100 million since its launch in 2003.

Though this isn't a large number compared to Twitter and Facebook, it is of huge worth for business professionals looking to network and employers aiming to potentially find new staff.

Posted by April Revake.