Content Marketing Blog

LinkedIn updates profile ‘completeness’

LinkedIn is changing the way it determines whether a profile is complete, nearing completion or just plain neglected, with the introduction of a raft of user changes.

An official blog post (February 14) outlined the new approach, which the site's operators are hoping will drive engagement by increasing user control.

This means that people who update their profiles on a regular basis will have a greater chance of scoring 100 per cent completeness, while others may benefit from making sure their skills list is up to date.

"The new calculation gives you more control of your score by emphasising things you have direct control over, like Skills, and putting less weight on areas you may have less control over, like Recommendations. The score also takes profile freshness into consideration, so frequent profile updates can now help with profile completeness," wrote product manager Aaron Bronzan.

Among other things, the advantages of a complete profile include greater online exposure and improved search results.

There are different ways people can improve their "profile completeness", with some of the easier steps including the addition of a profile photo and listing job titles.

According to LinkedIn, profiles with a photo are seven times more likely to be picked up in searches, while making sure you write down your last two job positions gives a 12 per cent boost.

But these are just some of the more obvious examples and other tips include writing a brief summary about yourself, as well as identifying the industry you work in and making sure to add your postcode to the brief.

It may also be a good idea to list five or more skills on your profile, or add the institutions where you studied to fill in any 'education' gaps.

Finally, having 50 connections or more is a great way to expand your social network and link with people from other fields.

Posted by Aimee McBride