Linking content marketing with social media
With so many different avenues for engaging customers online, it can be hard to know where to start.
However, a number of ecommerce publications are starting to help businesses stream line their content marketing and stay on message.
And while learning the ins and outs of SEO or social media may seem intimidating, getting on top of these communication channels can have an enormous impact on your company.
Jill Kocher, journalist at Practical Ecommerce, said building a strong online presence was easy once you appreciate that rather than competing with each other the two marketing techniques can work together to boost organic traffic.
Kocher based this view on the opinion of Andrea Fishman, vice president of global strategy at BGT, who gave a talk on the topic only last month (November) at Search Engines Strategy Chicago.
At the conference Fishman told listeners that more than half of quantifiable marketing impact could be put down to effective SEO strategies.
But Kocher feels that it is also important to look at the other 50 per cent and consider how SEO can be boosted using social networks.
"Search engine optimisation also has a symbiotic relationship with social media, press relations, paid search, offline advertising, and other marketing channels," Kocher said.
Kocher is also clear to point out that while organic search and social media campaigns are the focus of her article, it is important to remember that success in these areas goes hand-in-hand with a strategic marketing plan.
If this is all sounding too confusing then it might be time to explain exactly what is meant by a coordinated SEO and social plan.
At the centre of this form of communication and customer engagement is fresh content as Kocher says: "An etailer needs a creative angle to develop interesting, valuable, sharable content that remains relevant to its core product set."
And once you have great content it is easy to share that information on social networks such as Twitter, Facebook, Google+ and LinkedIn in order to connect with their users.
With keywords linking back to your website using this range of content marketing techniques can boost organic traffic and search engine rankings.
Posted by Aimee McBride