Make 2011 an SEO year
Many of us will have made New Year resolutions at the weekend. We might not be able to remember whether or not we kept last year's, or even what they were, but this year, things will be different.
But if you have a website, you need to find room for one more. This year needs to be the year that you invest some time, money and effort in good SEO practice.
If you're responsible for a corporate site, you can make a big difference to how it performs and what it delivers by getting your SEO basics right.
Some simple on-site steps can make it easier for Google and other search engines to find and index your pages. That means it will be much more likely that people running relevant searches will find your site ahead of your competitors.
This process doesn't need to be expensive and, for the most part, you can do it yourself. Do a bit of research around the topic and you'll be in a position to give your site a New Year SEO health check.
With your page titles and URLs in good shape, a neat and simple site structure and an internal linking strategy, your site will be more Google-friendly.
The majority of web journeys start with a search query, so you're missing a trick if learning your SEO basics goes the way of 2010's New Year resolutions.