Content Marketing Blog

Making room for video marketing in your social media strategy

When shaping your content marketing strategy you may find that much of the emphasis is put on your Twitter or Facebook pages, but it's important to remember your online video audience too!

YouTube is a hub for fresh and original content, where millions of people around the globe flock to this site daily to be entertained, informed and enlightened.

Video is currently playing a role in Australian politics, with Google Australia stating that people are "increasingly" coming online to watch interviews, political speeches and campaign ads.

Google Australia's Communication and Public Affairs Manager Johnny Luu states that just two weeks into the campaign, they've already had  "millions of views" of election-related videos on YouTube.

The platform has created a special YouTube Elections Hub, Australia Votes, that will serve as a one-stop shop for voters to watch, share and discuss videos around the campaign.

Online videos can be a powerful tool in your content strategy, due to their accessibility, shareability and role as a forum for discussion.

Social media director Julie Perry of BLASTmedia shared with Fast Company some expert tips on using YouTube, commenting that once you're on the site, YouTube does a "tremendous job" of keeping its audience engaged.

Ms Perry said that people are now treating their YouTube channels "almost like the home page of a website".

"You can link to the videos from the channel, making your channel an actual online destination where you feature maybe not only your content, but content you like, content of your partners, and content that other channels have made about you," she said to Fast Company.

"Then when people come across that content through any social networking you might be doing, YouTube allows for cross-platform interactivity. In other words, you can link your YouTube account to, let's say, your Facebook account, your Twitter account, your Tumblr, Blogger, StumbleUpon, and Google Buzz."

Your YouTube videos can work to complement your Facebook and Twitter campaigns nicely, so make sure to leave some room for online videos in your company's strategy.

Posted by April Revake.