Content Marketing Blog

Millions of social media users tune into Felix Baumgartner’s epic jump

Red Bull stratos pilot and expert parachutist Felix Baumgartner was a hot topic for social media users on October 14, when he became the first man to break the sound barrier in a 24 mile (36.8 kilometre) freefall from the edge of space.

Felix's comments on the mission was posted on the Red Bull website: "I love a challenge, and trying to become the first person to break the speed of sound in freefall is a challenge like no other."

The Telegraph reports that 7.3 million YouTube viewers tuned into the live stream of the jump, with Twitter and Facebook users sharing the link for the live footage on their pages.

The YouTube blog said that the Red Bull Stratos Mission that took five years of preparation now holds the record for the highest jump from a platform (128,100 feet), maximum vertical velocity (833.9 mph), longest distance freefall (119,846 feet) and also broke a record for YouTube with a livestream that had the "most concurrent views ever".

YouTube followed Felix as he went about his mission in a two hour livestream, allowing audiences to scope how high above earth he was in his entire flight, his rate of speed in the freefall and also his conversations with the record holder Col. Joe Kittinger who was the only voice in Mission Control advising Felix in his jump over Roswell, New Mexico.

Employing the use of these platforms – particularly YouTube –  for the mission was a good content marketing strategy, as word quickly spread of what was to happen.

The Guardian reported that Baumgartner later told a press conference: "When I was standing on top of the world, you become so humble, you don't think about breaking records."

"Sometimes you have to go up really high to see how small you are."

Posted by April Revake.