Content Marketing Blog

Mobile internet, rich content becoming more popular

The rising popularity of smartphones, e-readers, iPads and other tablet devices means mobile internet is more popular in Australia than ever before.

Mobile internet has reached 50 per cent penetration among Australians using the web – the highest percentage to date – new figures from Nielsen have revealed.

Furthermore, a "huge surge" in smartphone use is anticipated for 2011, with one-third of Australia's online market currently using gadgets like the iPhone 4 to connect – and take-up is expected to increase in the coming 12 months.

The Nielsen data, which examines online consumption by Australians in 2010, also indicated that we are engaging more rich media content on the web than ever before.

A total of 71 per cent of Australians using the web accessed video or audio content online, with 35 per cent claiming to do so on a weekly basis. In addition, 73 per cent of online Australians use social media – the country's most common online activity.

Mobile internet and our increasing fascination with rich media content could have a huge effect on businesses trying to connect with their customers via the web.

Engaging, fresh content, which can be shared via social media sites, could be one way to provide useful information and build relationships with current and prospective clients.