Content Marketing Blog
Chas Lang

Moustaches, home brew beer and digging through data: Q&A with Content Strategist, Chas Lang

This month we caught up with Chas Lang, one of our hard-working content strategists.

He chatted to us about what he gets up to in his free time, why he named his “pet” turtle after a famous singer and what he likes best about working at Castleford.


1. That’s quite an impressive mo’ you’ve got going on there – tell us about that.

I’m actually growing it for Movember. You’ll notice from my profile picture that I usually wear a beard (I believe it was the 3rd longest beard at Castleford!). I shaved off the beard and grew the mo’ to raise money for men’s health initiatives and men’s mental health.

So far the Castleford team has raised nearly $1000!

2. What do you like to do in your spare time (apart from grooming your moustache, of course)?

Well, when I’m bearded I like to groom my beard!

Actually, I’m a keen home brewer, and my work mates here in Sydney can attest to trying a few of my creations. I’m proud to say that my home brewed beer gets generally positive reviews. The whole process of brewing beer at home takes about a month, and requires a fair amount of equipment, so the hobby tends to take over your life.

More recently my fiance and I bought a campervan, and we hope to explore a bit of Australia over the odd long weekend and holiday.

3. What were you doing before you came to Castleford?

I was in a dual marketing and operations role for a carshare company in Melbourne. Having a dual role kept things interesting, as the job was fairly varied! I ended up following my fiance to Sydney and haven’t looked back!

4. What’s the most interesting account that you’re working on at the moment?

Where to choose?!?!? I’m lucky in that I have accounts across a variety of industries, so I get plenty of variety.

I really enjoy working with smaller clients. While the resources are a little bit more limited, it’s a lot of fun as I often get to work directly with the owner of a business and make some real changes for them. It makes it feel like I’m part of their team which is a lot of fun; I get to be in 10 different marketing departments!

5. What’s your favourite part of the job?

I’ve always been a bit of a data junkie, so I enjoy compiling reports for my clients. Seeing great results is an ego boost, and being able to present them to a happy client is even better.

While it can be disappointing to see less than great results, digging into the data and determining why can be just as satisfying. Once that mystery is solved, changing the strategy and then getting the results that follow can be really gratifying.

6. Interviews can be a great way to generate original content for our clients. If you could interview anyone, who would it be?

Probably Michael Jackson, but I’m not talking about the singer. I’m talking about Michael Jackson the writer. He was very influential in different beer and whisky styles in the late 20th century.

I’d love to learn about Jackson’s adventures and get tips on where to visit. I’d also love to share one of my home brewed beers with him and get some feedback. I’m sure he’d have lots and lots of criticism, but ultimately it would make me a better home brewer!

7. What can we find on your desk?

Robert Smith – he’s a ceramic turtle.


8. Where did Robert come from? That name sounds familiar…

Well, I happened to get him as a gift at our office Christmas in July party, which also happened to be near my birthday… which is when I got to go and see The Cure! Hence, he’s named after the lead singer of The Cure. Not much of a resemblance, though…

9. GIFs are a bit of an integral part of Castleford office culture/banter – do you have an all-time favourite?

I love this part of our culture, even though I’m probably the worst at it. The amount of times I think I’m sending a GIF and I stuff it up and send a still image are probably countless.

I’m pretty much like Ralph Wiggum in this situation:

Go Banana!

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