Content Marketing Blog

New, improved ‘Facebook for Business’ launches

Get the best out of your Facebook campaigns and social media strategy with the online service's new version of Facebook for Business.

Over the next few months, the website will grow into a hub for news, information and inspiration for social-savvy companies who want to drive results on their Facebook page.

The news section of the revamped Facebook for Business website will be the primary source for official information on major product updates and releases, keeping you in the loop of the latest tools for your campaigns.

Facebook for Business will also release useful tips, trends and stories from its advertisers.

Christina McBride, Facebook's manager of global marketing communications, posted in a July 26 blog that the website has been working to simplify advertising by streamlining ad products and making them easier to use.

Facebook for Business will help with this move, providing a destination for companies to find best practice tips and advice.

In the Getting Started section, businesses can learn how to increase online sales, launch a product, drive in-store sales, promote apps and build awareness.

The website can also serve as inspiration for companies and their Facebook activities, with the Success Stories section gathering numerous case studies and highlighting businesses that have succeeded with their social media campaigns.

"Facebook Studio and other resources remain available, but going forward, marketers should look to the new Facebook for Business for the latest news and updates," Ms McBride posted.

One of Facebook for Business's first blog posts, released July 31, explains how creating a mobile app install ad has just got easier, with this tool already helping many companies reach new users and push app installs.

The layout of Facebook for Business is much more appealing, with clearer font and better use of graphics.

Bookmark Facebook for Business today for the latest updates to improve your Facebook strategy.

Posted by April Revake.