Content Marketing Blog

New ‘ladies only’ social media site to launch tomorrow

Sorry boys, the latest social network to hit the interweb is exclusively for the ladies.

Called ConnectPink, this girl's only club is a local initiative organised by Fairfax Media Australia and is set to launch tomorrow (June 15).

Unlike the big names in the social media world, ConnectPink is not designed for anybody and everybody – instead it is a specific network catered towards the four million regional and rural women across the country.

Fairfax wants it to be a place where women can connect, interact and share relevant ideas, original content and news.

Angela Carey, the ConnectPink content director, said that the focus of this new site is more "personal" than some of the bigger alternatives such as Facebook or Twitter.

"ConnectPink provides a more personal alternative, a place where women can connect, chat, shop, swap, share and more in an environment that is safe and gives them a real sense of belonging to a community that is theirs," she explained in a Guardian News article published today (June 14).

To kick the new site off in true community spirit, the team at the Northern Argus – a regional Fairfax publication in South Australia – is hosting a free sausage sizzle for locals at Ennis Park tomorrow.

They are inviting anyone that is interested to come along, including potential advertisers and business leaders.

Fairfax has already partnered with the McGrath Foundation, a nonprofit organisation that raises money to fund breast care nurses around the country as well as increase breast cancer awareness.

Every new member that joins ConnectPink has the option to donate to this charity – and by doing so they will go in the draw to win a getaway to Hong Kong.

Fairfax publisher Allan Browne believes that along with giving charity a boost, the new site will also see women taking their caring and community spirit online.

"Women have always been connectors and networkers, creators of villages and builders of communities," Mr Browne explained.

"That is why they have embraced social media more so than men – it allows them to do what they've done forever, only now it is in the digital space."

Posted by Jess O'Connor