Content Marketing Blog

New WordPress plug-in allows Facebook users to integrate original content

WordPress bloggers have a new way to get their original content onto the worldwide web, with news that Facebook is releasing a new plug-in that will encourage users to integrate the two social media formats.

Facebook engineer Matt Kelly announced the feature in a blog post today (June 13), explaining that the plug-in will allow users to easily incorporate Facebook features into WordPress blogs, and vice versa.

"The plug-in was built by Facebook engineers in collaboration with open source partners, and makes it simple for anyone to make their WordPress site more social – no coding required," writes Kelly.

Users will be able to cross-post content between the two formats, and also mention pages and friends who might be relevant to the story.

Other features now available as WordPress widgets include an activity feed, personalised recommendations, customizable like, subscribe and send buttons and a comments box.

The news will be of interest to the many companies who already use WordPress, which is a free and open source tool, to operate blogs as part of their social media marketing campaigns.

According to Kelly, "WordPress powers 16.6 per cent of the web, from The New York Times to People Magazine, and attracts more than 600 million unique visitors each month."

That's not the only incredibly statistic. In April of last year, WordPress founder Matt Mullenweg announced that 22 out of 100 new domains created in the US over the last year were running on his system.

"This means that the direction WordPress is going is, it's not just growing it's accelerating," said Mullenweg.

Meanwhile, Facebook boasts a user base of over 600 million. However times have been tough for the social media giant lately, its disastrous initial public offering was well documented, with stock losing over a quarter of its value over the first month of trading.

Zuckerberg and co will be hoping this latest release will be enough to help the company bounce back in their quest for internet domination.

Posted by Zak Wash