Content Marketing Blog

One step closer to Google’s Project Glass

Early last month Google announced that it was in the midst of designing a pair of glasses equipped with smartphone technology, such as the ability to make and receive calls, capture photos and take videos.

Dubbed Project Glass, the initiative has caught the attention of many around the world, with some even taking this as a sign that the future is upon us.

"We are so close to the envisioned future of so many sci-fi movies," Twitter use @JasonSeipp tweeted on April 5.

While it is uncertain when – and if – the glasses will be made available to the public, Google staffers have been given prototypes to try out at home.

"We announced Project Glass in part to let our team start testing prototypes outside the office," reads an update on the Project Glass Google+ page.

So far employees from the search engine have captured pictures while playing sports, throwing a ball around with their kids and even reading the New York Times in a cosy cafe.

They have been steadily posting photos since earlier this month but the update that really got everybody's attention didn't come until Thursday (May 25).

Labelled as the first ever video captured by Project Glass, a moving picture of an unidentified staffer bouncing on a trampoline is going viral over the internet.

The short clip is an exciting example of the different types of perspectives that the glasses could capture – and the quality's not bad, either.

"The fact that there's no violent shaking of the camera is amazing," Google+ user Shane Martin commented on May 24.

Another user, Thomas Minser, pointed out how the glasses could be a great educational tool.

"Just imagine these being used in teaching solutions, like teaching surgeons from the viewpoint of the person performing the surgery," Mr Minser commented.

It will also be interesting to see what sort of impact this new feature could have on a company's social media marketing strategy – envisage the possibilities.

Posted by Jess O'Connor

Castleford