Content Marketing Blog

Online Retailer kicks off at Sydney Convention and Exhibition Centre

Today is the opening day of the Online Retailer expo at the Sydney Convention and Exhibition Centre in Darling Harbour.

It looks like it will be a massive event compared to some of the more intimate shows we've attended this year.

They've taken over the main floor in the expo centre, occupying more floor space than ad:tech Sydney in March, which was the last time we visited.

Setting up last night it looked as though there will be a good showing today from a wide variety of brands in the online space.

We liked the look of the e-commerce technology theatre, which is in amongst the booths, but looks a bit more impressive than the little podiums they often use for the second tier speaking gigs at these events.

Castleford has booth A39. We popped the stand up last night (after being forced to pay $6 each for high-vis jackets) and were pleased to see that we're nice and close to the theatre (and the coffee stand).

If you're attending the show, make sure you drop by and see us. There are massive opportunities for online retailers in Australia and we've seen lots of examples of companies enjoying great success when they do e-commerce well.

There are of course many facets to selling online, from a slick, secure platform to alluring products and services. You can though get a big leg-up from quality, fresh content, which is where Castleford comes in.

Unique content can be a real challenge for online retailers, especially if they don't have the internal resources to produce unique product descriptions, quality landing pages and some form of dynamic content like a blog or an industry newsfeed.

We're looking forward to chatting to some e-commerce champions – large and small – about their content needs over the next couple of days, but we're also excited about the learning opportunities presented by these types of events.

The speaker list looks promising with representatives from a number of e-commerce brands as well as technology heavyweights like IBM, PayPal and Experian.