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Oprah says thank you

US talk show host Oprah Winfrey is hoping that her popularity with audiences around the globe will help in her bid to promote gratitude.

The self help advocate is aiming to "thank" half a billion people in one of the most ambitious social television campaigns to come out of the US in years.

But in order to make sure that as many people as possible take part in the initiative Ms Winfrey has partnered with game designer Jane McGonigal from SuperBetter Labs to make the Oprah Winfrey Thank You Game.

Oprah doesn't just want you to thank someone in person, she is also hoping that you will report it back to her via the "I said Thank You" button at Oprah.com or Oprah's Facebook page.

A heat map will display the results so that participants can see how far their gratitude is reaching.

Appearing in a YouTube video to promote the game, Winfrey said: "The idea is to thank everyone in the United States. And then move on to Canada. And we'll keep going, going, going around the world."

Speaking on behalf of the team at SuperBetter Labs Sean Baenen, vice chair of the organisation, told Gamasutra: "We had a vision for a social game that resulted in every single person in the United States and Canada feeling truly appreciated for something they've done.

"It was an ambitious project in the field of social media as agency for positive emotions, making Ms Winfrey the perfect partner."

At this point in time, the campaign is closely linked to social networking site Facebook – but it seems that a number of platforms are being used to spread the message and engage as many online users as possible.

From live tweets from the audience to Skype, Instgram and YouTube it seems that no stone is being left unturned in a bid to promote gratitude.

Posted by Aimee McBride