Content Marketing Blog

PCs come out on top for general internet activities

Despite more than half of Australians over the age of 14 owning a smartphone and a personal computer, many would still prefer to use their PC for general internet activities.

These are the latest findings from Roy Morgan Research, which suggest that the PC certainly hasn't had its day!

It is estimated that ten million Australians own both these devices – while smartphones are popular for checking the weather and finding directions, the PC is used for more general purposes.

Over an average fortnight, 68 per cent of survey respondents said they would use their computer for writing and checking emails, compared to just 44 per cent of smartphone users.

Computers were also heavily used for banking transactions and checking account balances, while smartphones are used for general browsing and social networking.

Financial transactions might be carried out on a PC because it feels safer than accessing accounts through a smartphone – ease of use could also be a factor.

This shows just how important it is for PC users to be considered as part of a content strategy – although mobile devices are coming to the fore, they have not taken over the entire market just yet!

George Pesutto, general manager of media and communications at Roy Morgan Research, highlighted: "Businesses with an online presence – whether a traditional website, an m-site and/or an app – need to be aware of what customers want to do on each internet device, and which they want to do on both."

He emphasised that the smartphone should be viewed as a supplementary device, rather than one that is set out to replace the PC completely.

The figures showed that although tasks such as looking up weather forecasts are performed on smartphones, people with access to a PC also use it for this purpose.

Posted by Emma Furze